Helena Athoussaki
Helena Athoussaki
CEO of Carbon Positive Services
After ten years within telecommunications working on research and strategy for large corporations including BT and Cable and Wireless, Helena founded and co-founded several innovative companies.
She has extensive knowledge in establishing, creating and driving new business enterprises from inception to growth.
As a strategic investor or advisor Helena has a wide experience in many sectors inter-alia Carbon Emission, Forestry, Clean Energy, Shipping, Technology and Communications.
Helena holds executive degrees from the London Business School in Finance and Accounting, Hedge Funds, Mergers & Acquisitions and in Private Equity from the Said Business School in Oxford. Helena also gained an MBA from ALBA as well as an MA from the University of Middlesex in London where she published a paper on virtual reality (VR).
News of the Australian parliament passing a historical bill on carbon taxation is fuelling the global debate on emissions trading, as the vote for carbon tax will effectively pave the way for the largest emissions trading scheme outside of Europe.
This latest development lends even more weight to the importance of measuring, monitoring and reporting carbon emissions correctly at a time when all emissions regulation is still in its infancy.
However, the need for insightful data should not be associated with the confusion caused by information overload. As stated recently by Shipper’s Voice and reported by Sustainable Shipping on September 15, “the mass of initiatives in this area is making it almost impossible to know what to do if you are a shipper.”
Stating that ‘increasing claims on ways to reduce emissions will ignite further confusion’ can all too easily be used as an excuse for apathy at a time when ship owners are unclear on impending regulations and need support from experts.
Carbon management is a grey area for the shipping industry and the mystery surrounding both global and regional regulatory developments undoubtedly adds to the confusion. But this lack of understanding serves to highlight the importance of getting ahead of regulation.
Crucially in this climate, the better that you manage emissions now, the greater competitive advantage you will have in the future.
It seems that shippers are increasingly recognising the benefits of proactively exploring and experimenting with the options, so that the best possible solutions are identified before regulation, which could force rushed decisions in the future.
Whether motivated by the significant commercial and operational benefits of reducing emissions or sheer curiosity, we are certainly seeing a surge in demand for clarification on emissions reduction.
In response to this demand and to empower ship owners to proactively put SEEMP into practice, we have developed the Carbon Positive Programme for ships, which covers technical, operational and offsetting measures.
This three-pronged approach will help support ship owners and operators to realise the commercial benefits from reducing fuel burn and CO2 in the near term.
Encompassing three main phases: measure, reduce and offset, the programme begins with a comprehensive diagnostic of each vessel, measuring, monitoring and recording its carbon emissions to generate a baseline for improvement.
Once this foundation is laid, our consultants identify the appropriate technical and operational measures to create a bespoke action plan, setting targets for CO2 reduction. Upon reaching carbon neutrality at the ‘offset’ phase, we use our knowledge of carbon offsetting and policy developments to create an offsetting and carbon credits strategy.
With more regulation looming and fuel cost rising, empowering ship owners to take informed action with the support of experts is good news for the industry. Ultimately, the journey to sustainable shipping begins with understanding your own company’s impact on climate change and working with experts to develop an effective emissions reduction strategy for the long-term, starting now.
Comments on this Article
I agree with you Otto, it will be a combination of, initiatives will drive emissions reductions. I trust Durban will be historic as with all other COP this coupled with a maturity on knowledge to recognise that to move forward greater action is required.
Kind regards
Caroline
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Because: It really is a crucial step in the right direction, what is politically desirable because in Australia, but the next steps have to be even sharper in order to bring the world shipping to a truly green technology: I demand of politics that in Durban at the COP-17 - Conference to be decided: From 2012, every ship ride driving country, to start its fleet equip the ships with solar or wind drives or LNG or H2 ..... each year a few of ships . The time is running away from us, if we only measure for years.
With Scubbers peakoil cannot be avoided, it is done in many years a Inverstment, and world oil becomes scarcer, there is no solution.
Better it is, immediately begin the shift toward wind power because the air pollution must be reduced more than it can achieve by the IMO regulations at the time: The maximum global temperature increase is described by climate scientists as "max 2 degrees" and that means REDUCE is to begin immediately. Please check this:
http://www.pik-potsdam.de/research/publications/pikreports/.files/english_short_pr116 and there you find this Figure 1: Peak-and-trade emissions limits to remain within the 2 ° C guard rail
Starting now, has to be the signal
All the best from Heinz Otto, www.windships.de